Lettering One Syllabus Doyald Young, Instructor - September 16, 1998 Lettering One is a drawing class that analyses form, mass, optical compensation and spatial relationships. Drawing ability is stressed with careful attention to detail and craftsmanship. It is an introduction on how to see; a foundation and an introduction to typography and letterforms, and prelude to logotype design. The basic styles: serif letters, sans serif letters, and two kinds of script are examined, which include their structure, proportion, spacing and nomenclature.  Graphic designers and art directors require a typographic vocabulary. Students will be required to become familiar with the most commonly used fonts, and parts of the letter.  There are five drawing assignments and one outside project. 1. Caslon.  Day one: practice basic forms of the alphabet with a chisel edge pencil at 1.5" and .75" tall.  Homework: Draw an assigned 3/16" x-height assigned phrase with a B pencil, sharpened to a chisel. Second class meeting: Draw a three-word assigned phrase in Caslon, an eighteenth-century serif letter, a commonly used text and advertising font. The phrase will be developed in successive, meticulous pencil drawings on tracing paper, and then inked. Final presentation will be a 50% mounted photo copy or scanned reduction. Three weeks of class drawing, plus homework, will be devoted to the assignment. 2. Formal Script.  Draw a three-word assigned phrase in formal script, a style based on seventeenth-century, English Roundhands. This will be developed in the same manner as the Caslon, with careful pencil-drawn versions, plus a final 50% mounted photo copy or scanned version. Three weeks of class drawing, plus homework, will be devoted to the assignment. 3. Casual Brush script (three words) - leaning, light weight  4. Casual Brush script (three words) - leaning, bold weight Wording must change for each phrase or sentence. These are to be written approximately one inch tall, with a number 2 or 3 pointed brush, using lamp black gouache as a warm-up exercise on classified sections of newspapers, and as the style develops, newsprint will be the writing material for the final versions. Best words, or letters will be selected and assembled for the final stage. A high contrast 50% photocopy, or scanned version will be submitted for final art. Four weeks of class drawing, plus homework, will be devoted to the assignment. 5. Sans Serif A phrase of three words. Develop in pencil on successive pencil tracings. Final presentation will be a 50% mounted photo copy reduction. Two week assignment. Final prints are due on the last day of class. Note: All assignments are to be mounted. Dimensions will be given. 6. Font Search 35 fonts from a list of 40 will be due at the 5th class meeting. Format: 8.5" x 11"booklet (portrait orientation) each example glued down, numbered, and  carefully identified, font size is not required. Fonts will be researched in newspapers and magazines. ALL assignments must be presented on the last day of class for review and final grade. F O N T   S E A R C H  Find 35 fonts from this list of 40. Fonts can be found in the Sunday newspaper and/or in popular magazines. Vanity Fair and People are excellent sources. Font usage is trendy. Some fonts may be difficult to find, and this list should be updated occasionally. Presentation Cut out font samples from newspapers or magazines, carefully and neatly, paste font samples on one or more sheets of 8.5" x 11" paper (portrait oriented). Number and identify each sample and sign each page. Computer print-outs, and laser copies are NOT acceptable. Due in 3 weeks Note: The font examples shown in The Type Specimen Book are metal types, and are not as sharp as digital fonts. The collection, though not current, offers a comprehensive selection of commonly used fonts. Number 4: Bauer is the German typefounder's name who only made handset metal type (foundry type). Number 37: Adobe Systems is the typefounder.  Number 24: ITC is the typefounder. All 40 fonts are now available in digital form by various foundries.  1. Aurora bold condensed 2. Bank Script 3. Baskerville 4. Bauer Bodoni  5. Bodoni (pp 53-56 in The Type Specimen Book)  6. Bembo 7. Bernhard Modern 8. Beton or Stymie ex bold 9. Bookman 10. Caslon (any kind) 11. Century Schoolbook 12. Cheltenham 13. City 14. Clarendon 15. Cochin 16. Cooper Black 17. Copperplate 18. Eurostile 19. Folio ex bold 20. Franklin Gothic 21. Franklin Gothic Wide 22. Franklin Gothic extra condensed 23. Futura medium condensed 24. Garamond, ITC (International Typeface Corporation) 25. Helvetica bold 26. Michelangelo Titling 27. Mistral 28. Optima 29. Palatino 30. Perpetua 31. Sans Serif (Kabel) 32. Times New Roman 33. Torino italic 34. Trafton 35. Typo Script upright 36. Lithos 37. Garamond (Adobe) 38. Trajan 39. Univers 67 40. Weiss Recommended ReadinG: The Elements of Typographic Style By Robert Bringhurst Hartley & Marks, Publishers Vancouver, B.C. Canada Second edition, 1996 Logotypes & Letterforms By Doyald Young McGraw-Hill, Publishers New York, New York, 1993 Fonts & Logos By Doyald Young 388 pp., 9 x 12  Dephi Press, 1999